Does anyone understand
the French? Charles de Gaulle, a guy you might
have thought had a handle on his countrymen, once
complained about the impossibility of unifying
a country that produces "over two hundred
varieties of cheeses." Myself, Im intrigued
by the fact that a standard French cartoon depiction
of the French youll see it everywhere
over there, from comic strips to subway safety
posters shows them as oversized bunnies
in overalls.
I find it hard to figure
out how a people who choose to caricature themselves
consistently as Bugs B. dressed up in Oshkosh
BGosh can eat rabbit with such frequency
and nonchalance. Seems a bit cannibalistic, somehow.
They even mix it into their catfood. (Remember,
its actually a rodent.) Anyhow, on my several
visits there Ive taken the opportunity to
snack on Thumper. In case you were wondering,
to humans (and, I assume, to cats as well), it
tastes - as does everything exotic - like chicken.
Which reminds me: I have
a son, my only child, whos no child anymore;
hell turn thirty in May. Edwards a
working chef in Manhattan; this past year, he
and the restaurant where he cooks - Opaline,
in Manhattans East Village - earned rave
reviews from the New York Times and various other
magazines and newspapers. As you can imagine,
I was quite proud.
Ed didnt learn any
of that from me, but - since I raised him right
here in Stapleton as a single parent from the
time he was ten years old - I did set the example
of a man in the kitchen, which may have meant
something in that regard. (A few years after he
got into the business, some friends relayed a
comment hed made about my culinary skills.
"My dad doesnt cook gourmet stuff,"
Ed told them; "he makes food people like
to eat.")
When Ed was young, I cooked
a lot of kid meals: tuna casserole, macaroni and
cheese, pigs in blankets, burgers and fries, pork
chops in cream-of-mushroom soup what some
people nowadays call "comfort foods."
Usually Id make enough for both of us and
eat these along with him too much trouble
to cook two different meals. But once a week,
to save the sanity of my taste buds, Id
whip up something a bit more complex for myself.
When I served myself those
more sophisticated dishes, Ed, who was at the
stage of suspicion of anything unfamiliar, but
was also insatiably curious, would always ask,
"Whats it taste like, Dad?" Id
cut a piece for him and hold it out to him on
a fork, pointing silently at the morsel. Invariably,
hed push it away. "No! Whats
it taste like?"
I was trying (unsuccessfully,
I might add) to get him to understand that direct
experience was the best path to sensory knowledge.
If Id been more bent on persuading him to
try something new, a better strategy probably
would have been to provide him with the most reassuring
food analogy in our culture: "It tastes just
like chicken."
As a friend of mine was
fond of saying, just about everything exotic in
the meat category from rattlesnake to frogs
legs commonly gets compared to chicken,
but we never turn the comparison around. ("Try
some of this chicken tastes just like snakes
and frogs.") Ive been thinking about
this lately, in relation my sons eventual
culinary success and my own abilities to "make
food people like to eat," as well as to North
Americas apparently endless appetite for
new varieties of fast food that seem superficially
different but basically remain the same. And I
think I have a real contribution to make, so Ive
decided to put someone elses money where
my mouth is and seek out financial backers wholl
enable me to open the first in what I hope will
be a nation-wide chain of restaurants Im
calling Als Tastes-Like-Chicken®.
Heres my theory:
We dont much go for fancy foods and strange
ingredients here in the States, especially in
our diners. We want the dependable and predictable.
At the same time, we long for new experiences
and the trappings of high culture. Why not combine
the two impulses? At Als Tastes-Like-Chicken®
youll be able to try unusual stuff
snake, frog, turtle, eel, squirrel - secure in
the advance knowledge that itll taste exactly
like stuff youve eaten before.
Sounds like a perfect combination
to me. I think everyday people, even kids, will
go for this in a big way much more than
they would for my aforementioned friends
own improbable business plan, which was to popularize
organ meats by vending them from Mr. Softee-type
trucks, cruising residential areas and offering
items like "Cup-o-brains" and
"Liver-on-a-stick."
So if the much-heralded
upturn in the economy has left you with a little
moolah to spare after the holidays, and youre
looking to invest in an idea that just might pay
off big-time, think of this one. In any case,
keep an eye out for us; we could be coming to
your neighborhood soon. And remember our all-American
slogan at Als Tastes-Like-Chicken®:
"Whatever you order, itll taste just
like chicken or its all-you-can-eat
time, on the house!"