Since being impressive to a non-knowledgeable audience is a natural consequence of her choice of style, tone, stance, and pace, one can presume that to be Sontag’s intent. Similarly, since to anyone with a background in photography Sontag’s grasp of the medium’s morphology is (to be charitable) shaky, and her ideas almost entirely received, one can equally presume that — except as an aggressive act — the book is not meant to be taken seriously by an audience versed in photography, visual art, or visual communication. […]