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A. D. Coleman on Photo Books, 1978 (d)

From now on, when people start to talk about or to write about the illustrated book as a phenomenon in book cultures, they’re going to have to start taking into account the photography book as a kind of entity in itself. […]

A. D. Coleman on Photo Books, 1978 (c)

What do these images need? What does this book need? If I brought this out and people could buy it for five dollars, might I not sell eight thousand copies more, or two thousand copies more than I’m going to sell if I bring it out priced at fourteen dollars? […]

A. D. Coleman on Photo Books, 1978 (b)

This is a problem because an increasing number of [photography] books that come out are, in fact, extended statements. They are intended as unified books and intended to be dealt with as a unit of work. We’ve got to re-educate ourselves within photography to sitting down with that kind of book, and not the “greatest hits” kind of book which used to be the tradition. […]

A. D. Coleman on Photo Books, 1978 (a)

If photography books are to become really viable as products, without meaning as “merchandise,” if they’re to be able to be self-sustaining as a produced artifact, they’ve got to go beyond the market in photography. […]

On the Subject of John Szarkowski (b)

Szarkowski’s patronage practices tread ever closer to cronyism, in effect if not by intent. His esthetic, insufficient to the medium’s current stage of evolution, verges on stagnation. His tenure at MoMA, which has been distinguished in many ways, now runs the risk of ending in increasingly acrimonious confrontation with practitioners of that very medium to which he has committed so much of his life. […]